Sid Jameson
Sid JamesonAI Design Engineer at Huma · Yerevan, Armenia

I take complex products and make them feel simple. Trading, security, maps, food delivery, and now healthcare.

Eight years designing dense, high-stakes products for millions of users. At Huma I design and build healthcare software, mostly in code with Claude, along with the agent workflows our design team runs on.

Before that I led AI product design for Wallex’s ed-tech line, and I write about what changes for designers when intelligence becomes part of the product.

Currently at
HumaAI Design EngineerJun 2026 — now
Previously at
WallexAI Product Design Manager2024 — 2026 SnappfoodSenior Product Designer2023 — 2024 Graph Inc.Product Design Team Lead2020 — 2023 Cafe BazaarUX Designer2019 +9 more
--:-- in Yerevan

Work

Selected case studies across food delivery, maps, B2B security and mobile.

Snappfood2023 — 2024

Promotion Center

A new discovery journey for people who order by price, with every cashback, coupon and party deal in one place.

+62% engagement+5% CR to menu+20% party orders
Read case study
Balad MapsSearch V2.0

Search & Discovery

Turning “no results” from a dead end into a fork in the road, and putting actions right on the result.

+15% POI engagement−8% search bounce
Read case study
Graph Inc.B2B security

Graph Vault

Secure file sharing for organizations that can’t use Google Drive or Dropbox, built into Graph’s security suite.

+20% market penetration−40% time managing files
Read case study
Design taskMobile

Job Search Application

The whole process, from requirement analysis and competitors to personas, IA and a UI kit.

4 phases5 personas5 competitors
Read case study
File Retrieval LandingSecure file retrieval for organizations
Avand DB DashboardA searchable database of company employees

Experience

From LinkedIn, newest first. Drag or scroll sideways to go back in time; open a card for details.

2026 — Now
HumaFull-time · 5 mos

AI Design Engineer

Jun 2026 — Present · Armenia, on-site

I design Atlas, Huma’s UK healthcare product, and build the AI workflows the design team uses every day. I work in code with Claude instead of Figma.

  • Task audit agent: every design change a Jira ticket needs, each traced to a PRD line, decision or acceptance criterion.
  • Handoff slicer: one HTML file per handoff, every screen state reachable from one control panel.
  • Decision helper: answers what the PRD leaves open from decision notes, NHS England and ICO guidance and competitors, then records it in a pull request.
2024 — 2026
WallexFull-time · 1 yr 8 mos

AI Product Design Manager

Aug 2025 — Jun 2026

Product Design Manager

Nov 2024 — Sep 2025 · Tehran

Led design for ANDARZ, Wallex’s AI learning product: how the AI tutor behaves, what it remembers between sessions, and when it steps in as a learner hesitates. Developed the M3 framework (Moment, Memory, Momentum).

  • Built the design team from zero to four designers.
  • +32% weekly active users, +21% session completion.
  • Platform-wide visual language: revisions from five rounds to two.
2023 — 2024
SnappfoodFull-time · 1 yr 3 mos

Senior Product Designer, Promotions

Dec 2023 — Nov 2024

Senior Product Designer, Search & Discovery

Sep 2023 — Dec 2023
  • Cashback turnaround end to end: usage +40%, cost −58%.
  • Shipped the Promotion Center: +62% engagement.
2022 — 2023
Fadak Trains1 yr

Product Design Team Lead

Jan 2023 — Sep 2023 · Full-time

Product Design Consultant

Oct 2022 — Jan 2023 · Part-time
  • Design speed +28% through an end-to-end research, prototype and test process.
  • A design system with four component libraries: UI design 20% faster.
  • 50% fewer revisions and 2 new products brought to market.
2020 — 2023
Graph Inc.Full-time · 3 yrs 1 mo

Product Design Team Lead

Mar 2021 — Jun 2023

Product Designer

Jun 2020 — Mar 2021 · Tehran
  • Led the FAM product design team; products rated 4.5/5 by customers.
  • FAM product line revenue +25%.
  • Kiosk product: +20% sales; extended to FAM, +15% retention.
2020 — 2021
Hezardastan GroupPart-time · 1 yr 3 mos

Product Designer

Sep 2020 — Nov 2021 · Tehran
2020 — 2021
BluefoxAIFull-time · 1 yr

Product Designer

Sep 2020 — Aug 2021

AI, machine learning and data analysis applied to immigration, so applicants drive their own journey.

2020
apiEco6 mos

Lead UI/UX Designer

Apr 2020 — Aug 2020 · Full-time

UI/UX Designer

Mar 2020 · Freelance

A platform for designing, publishing, testing and managing APIs.

2018 — 2020
AnardoniSelf-employed · 2 yrs 5 mos

UI/UX Designer

Jan 2018 — May 2020 · Tehran

An iOS app store with over 1 million active users.

  • Led the UX research and design team.
  • Wireframes, storyboards, icons and campaign visuals.
2019
Cafe BazaarApprenticeship · 4 mos

UX Designer

Aug 2019 — Nov 2019

Iran’s Android app platform, with over 40 million users.

2019
BaladApprenticeship · 4 mos

UX Designer

Aug 2019 — Nov 2019
  • User testing and usability studies that led to several design improvements.
2019
BINATEBFreelance · 7 mos

UX Designer

Feb 2019 — Aug 2019 · Tehran

UI Designer

Feb 2019 — Jun 2019

Glasses lens replacement and eye exams from home.

  • UX for the Rx lens ordering flow; led the web and app design team.
  • Supported implementation with HTML and CSS.
2018
Masire Sefid Ad Co.Part-time · 6 mos

Graphic Designer

Feb 2018 — Jul 2018 · Zanjan
2017
AzarnegarApprenticeship · 1 yr 1 mo

Designer

Jan 2017 — Jan 2018 · Ardabil

Print, publication and advertising design.

2016 — 2020
University of ZanjanEducation

B.Sc. Software Engineering

2016 — 2020
2026

Workflow

How a ticket becomes shipped software at Huma: in code, with Claude, and no Figma.

01 Understand
Task auditTicket, PRDs & decisions
02 Think with AI
ClaudeThinking partner
SidAI design engineer
Decision helperPRD gaps · NHS & ICO
03 Bridge
Claude CodeDesign ↔ code, no Figma
04 Make
HTML prototypeScreens & flows on the design system
Handoff slicerEvery state in one file
05 Ship
ShippedPR · live · tracked
Feedback loop · learn & iterate
01 / 06Start from a real ticket

Medium articles

On designing AI products, published in Bootcamp. All on Medium ↗

Bootcamp · Dec 14, 2025

Why EdTech AI is a behavioral problem, not a UI problem

Designing behavior in EdTech AI: the M3 model of Moment, Memory and Momentum.

Read on Medium
Bootcamp · Nov 30, 2025

When AI builds the screens, what do designers build?

A personal reflection on the quiet shift reshaping the design discipline.

Read on Medium
Bootcamp · Sep 19, 2025

Designed for delusion: when engagement-focused UX creates “AI psychosis”

AI chatbots feel easy and friendly, but they can also blur reality. Designs should keep people safe, not just stuck online.

Read on Medium

How AI can understand learners, not just teach them

Talk · Sharif University Job Fair, Wallex Group panel
Kind words · 7 recommendationsOn LinkedIn ↗
“Saeed has a great eye for detail, is great at benchmarking, and is a reliable teammate. He has a great view on design and knowingly strikes a balance between innovation and building effort. His presence in the team was critical, and I enjoyed every second of working with him.”
Pouria ShiriProduct ManagerWorked with Sid on the same team · 2025
“Saeed has a structured mindset and excels at breaking down complex problems into manageable parts. Saeed’s exceptional design skills and hands-on approach greatly contributed to our success. He understands the right direction to achieve outcomes, making him a valuable asset.”
Kamyab FarhadiFounder at DoctorPayManaged Sid directly · 2024
“Highly recommend Saeed! It was a pleasure working alongside him as a designer at Graph and Avand. … He possessed an exceptional eye for detail, ensuring designs were visually flawless and pixel-perfect. … Deadlines were never an issue for Saeed.”
Parham KhanlarkhaniProduct & Engineering Leader, ex Cafe Bazaar, GraphManaged Sid directly · 2024
“Throughout our two years of working together in the same hierarchy, his precision and agility have consistently stood out. His adaptability, discipline, and up-to-the-minute awareness are truly noteworthy.”
Arta MokaberiVP of Product DesignWorked with Sid on the same team · 2023
“Saeed is a professional UX designer. … He is always using the latest tools and resources to expedite tasks and processes and to offer the best solutions. His work ethic is impeccable and he is easy to work with.”
Marzieh YadegarDigital Product DesignerWorked with Sid at BluefoxAI · 2021
“He is an outstanding designer, who can clearly understand needs, users and standards. He has an excellent artistic sense too. In addition, his discipline that shows itself in timely reports and well-organized documentation of the project made me more than satisfied with the results.”
Seyed Sajad KahaniSoftware EngineerManaged Sid directly · 2021
“… he has a keen eye for state-of-the-art tools and design practices and he leveraged those in multiple occasions to improve our design-to-implementation pipelines. Additionally, he is a great researcher and the insights that he provided regarding user experience had a key role in determining the direction of our product.”
Armen JeddiPhD in Physical AI, University of Toronto & Vector InstituteManaged Sid directly · 2021

Say hello.

Design leadership roles, AI products, or anything dense and data-heavy.

msaeedjg@gmail.com
Read case study