I’m Sid Jameson , a product designer who works in code.

For eight years I’ve designed products with a lot going on underneath: a crypto exchange and its AI learning app, a security suite, a maps app, and food delivery at 330,000 orders a day. Now I’m at Huma in Yerevan, designing Atlas for UK healthcare.

Currently at
HumaAI Design EngineerJun 2026 – Present
Previously at
WallexProduct Design Manager,
then AI Product Design Manager2024–2026
SnappfoodSenior Product Designer2023–2024Graph Inc.Product Designer, then Team Lead2020–2023Cafe BazaarUX Designer, apprenticeship2019+10 more
Elsewhere
LinkedIn, Medium,
Local time
Yerevan, --:--

Process

How I work with AI: I set the problem and make the calls, and AI helps me think, build and check, from the first brief to a shipped screen.

01Understand
ProblemUsers & business goals
02Think with AI
ClaudeThinking partner
SidAI design engineer
Design systemTokens & components
03Delegate
AgentsRead · draw · check
04Make
Live prototypeBuilt in code with Claude Code
HandoffEvery state, with its source
05Ship
ShippedLive · reviewed · tracked
Feedback loop · learn & iterate
01 / 06Start from the problem

Experience

Eight years, newest first. Scroll or drag sideways for earlier roles, and open a card for details.

2026 – Present
HumaFull-time · 5 mos

AI Design Engineer

Jun 2026 – Present · Yerevan, on-site

I design Atlas, Huma’s UK healthcare product, and build the AI workflows the design team uses every day. I work in code with Claude instead of Figma.

  • Task audit agent: every design change a Jira ticket needs, each traced to a PRD line, decision or acceptance criterion.
  • Handoff slicer: one HTML file per handoff, every screen state reachable from one control panel.
  • Decision helper: answers questions the PRD leaves open, using decision notes, NHS England and ICO guidance and competitor research, then records the answer in a pull request.
2024–2026
WallexFull-time · 1 yr 8 mos

AI Product Design Manager

Aug 2025 – Jun 2026

Product Design Manager

Nov 2024 – Sep 2025 · Tehran

As AI Product Design Manager I led design for Andarz, Wallex’s AI learning product: how the AI tutor behaves, what it remembers between sessions, and when it steps in if a learner hesitates. I developed the M3 framework (Moment, Memory, Momentum).

  • Built the design team from zero to four designers.
  • +32% weekly active users, +21% session completion.

As Product Design Manager I set the platform-wide visual language; revisions went from five rounds to two.

2023–2024
SnappfoodFull-time · 1 yr 3 mos

Senior Product Designer, Promotions

Dec 2023 – Nov 2024

Senior Product Designer, Search & Discovery

Sep 2023 – Dec 2023
  • Cashback turnaround end to end: usage +40%, cost −58%.
  • Shipped the Promotion Center: +20% party orders and +62% pages per session.
2022–2023
Fadak Trains1 yr

Product Design Team Lead

Jan 2023 – Sep 2023 · Full-time

Product Design Consultant

Oct 2022 – Jan 2023 · Part-time
  • Design speed +28% through an end-to-end research, prototype and test process.
  • A design system with four component libraries: UI design 20% faster.
  • 50% fewer revisions and 2 new products brought to market.
2021–2024
Avand HRRecruitment platform · 3 yrs 4 mos

Senior Product Designer

Sep 2021 – Dec 2024

Recruitment and talent-management platform with AI-driven job matching.

  • Directed an end-to-end product redesign from cross-team research: 95% user satisfaction.
  • Ran delivery as de facto design PM across 5 cross-functional teams; timelines improved 20%.
2020–2023
Graph Inc.Full-time · 3 yrs 1 mo

Product Design Team Lead

Mar 2021 – Jun 2023

Product Designer

Jun 2020 – Mar 2021 · Tehran
  • Led the FAM product design team; products rated 4.5/5 by customers.
  • FAM product line revenue +25%.
  • Kiosk product: +20% sales; extended to FAM, +15% retention.
2020–2021
Hezardastan GroupPart-time · 1 yr 3 mos

Product Designer

Sep 2020 – Nov 2021 · Tehran
2020–2021
BluefoxAIFull-time · 1 yr

Product Designer

Sep 2020 – Aug 2021

AI, machine learning and data analysis applied to immigration, so applicants can manage their own application.

2020
apiEco6 mos

Lead UI/UX Designer

Apr 2020 – Aug 2020 · Full-time

UI/UX Designer

Mar 2020 · Freelance

A platform for designing, publishing, testing and managing APIs.

2018–2020
AnardoniSelf-employed · 2 yrs 5 mos

UI/UX Designer

Jan 2018 – May 2020 · Tehran

An iOS app store with over 1 million active users.

  • Led the UX research and design team.
  • Wireframes, storyboards, icons and campaign visuals.
2019
Cafe BazaarApprenticeship · 4 mos

UX Designer

Aug 2019 – Nov 2019

Iran’s Android app platform, with over 40 million users.

2019
BaladApprenticeship · 4 mos

UX Designer

Aug 2019 – Nov 2019
  • User testing and usability studies.
2019
BINATEBFreelance · 7 mos

UX Designer

Feb 2019 – Aug 2019 · Tehran

UI Designer

Feb 2019 – Jun 2019

Glasses lens replacement and eye exams from home.

  • UX for the Rx lens ordering flow; led the web and app design team.
  • Supported implementation with HTML and CSS.
2018
Masire Sefid Ad Co.Part-time · 6 mos

Graphic Designer

Feb 2018 – Jul 2018 · Zanjan
2017
AzarnegarApprenticeship · 1 yr 1 mo

Designer

Jan 2017 – Jan 2018 · Ardabil

Print, publication and advertising design.

2016–2020
University of ZanjanEducation

B.Sc. in Software Engineering

2016–2020
2026

Kind words

Seven recommendations from people I’ve worked with. Read them on LinkedIn

“… he has a keen eye for state-of-the-art tools and design practices and he leveraged those in multiple occasions to improve our design-to-implementation pipelines. Additionally, he is a great researcher and the insights that he provided regarding user experience had a key role in determining the direction of our product.”
Armen JeddiPhD in Physical AI, University of Toronto & Vector InstituteManaged Sid directly · 2021
“Saeed has a great eye for detail, is great at benchmarking, and is a reliable teammate. He has a great view on design and knowingly strikes a balance between innovation and building effort. His presence in the team was critical, and I enjoyed every second of working with him.”
Pouria ShiriProduct ManagerWorked with Sid on the same team · 2025
“Saeed has a structured mindset and excels at breaking down complex problems into manageable parts. Saeed’s exceptional design skills and hands-on approach greatly contributed to our success. He understands the right direction to achieve outcomes, making him a valuable asset.”
Kamyab FarhadiFounder at DoctorPayManaged Sid directly · 2024
“Highly recommend Saeed! It was a pleasure working alongside him as a designer at Graph and Avand. … He possessed an exceptional eye for detail, ensuring designs were visually flawless and pixel-perfect. … Deadlines were never an issue for Saeed.”
Parham KhanlarkhaniProduct & Engineering Leader, ex-Cafe Bazaar and GraphManaged Sid directly · 2024
“Throughout our two years of working together in the same hierarchy, his precision and agility have consistently stood out. His adaptability, discipline, and up-to-the-minute awareness are truly noteworthy.”
Arta MokaberiVP of Product DesignWorked with Sid on the same team · 2023
“Saeed is a professional UX designer. … He is always using the latest tools and resources to expedite tasks and processes and to offer the best solutions. His work ethic is impeccable and he is easy to work with.”
Marzieh YadegarDigital Product DesignerWorked with Sid at BluefoxAI · 2021
“He is an outstanding designer, who can clearly understand needs, users and standards. He has an excellent artistic sense too. In addition, his discipline that shows itself in timely reports and well-organized documentation of the project made me more than satisfied with the results.”
Seyed Sajad KahaniSoftware EngineerManaged Sid directly · 2021

Contact

Open to AI design engineering and design leadership roles, and to anything dense and data-heavy. I reply within a day or two.

Write to me at msaeedjg@gmail.com